Professor Siew Heng Quah teaches on the MBA program at NUS Business School, National University of Singapore and has been providing top quality learning experiences in his core module “Corporate Strategy”.

In his “Leading with Strategy in Digital Firms” module, he focuses on reviewing current technological changes that affect today's business environment, demonstrating the strategic role of leaders in the digital age, and introducing frameworks and tools to identify strategic drivers for the digital economy to prepare the participants for the coming transformation of their firms.

Siew Heng invited Mitsubishi Electric’s Factory Automation Digital Manufacturing Architect Hajime Sugiyama to share the company's 20+ years’ experience with “e-F@ctory” #DigitalManufacturing in an online session with more than 30 students representing eight nationalities.

Ice Cream Makes Chewy Encounter with Digital Manufacturing

Since its launch in 1981, Lotte’s Yukimi Daifuku has been loved by people of all ages as a popular Japanese household favorite.

Lotte is a leading manufacturer of confectioneries, ice cream, and other general merchandise.

Many have tried the unforgettable flavor and texture of the vanilla ice cream balls wrapped in soft, chewy mochi rice cake. “Delicious whenever eaten, regardless of the season,” however, to achieve that deceptively simple goal of consistent texture, quality and taste is actually more difficult than most people would have thought.

Our goal is zero interruptions in line operation and quality.” --Hiroshi Sugimoto, Manager of the Facilities Department, Urawa Plant, LOTTE Co., Ltd.

To solve this challenge Lotte has introduced Mitsubishi Electric’s e-F@ctory to the production of Yukimi Daifuku.

Product stability and reliability are first-class

Located in the beautiful coastal city of Qingdao, Golden Packaging (Golden Pak) has many years of rich service experience in the ice cream industry, as well as providing all kinds of packaging equipment for many leading enterprises in the cold beverage industry such as Meiji, Wall's, Nestle, Yili, Mengniu, Bright Dairy, Hongbaolai, and Baxi. Golden Pak’s equipment is also exported to more than 60 countries and regions including the United States, Germany, Japan, and Russia

“We take 'creating value for customers' as our business tenet, we see the same from Mitsubishi Electric” --Jin Weijian, General Manager, Qingdao Golden Packaging Machinery Co.Ltd.

With the support of Mitsubishi Electric and Qingdao Keling, they not only develop and upgrade special equipment for horizontal feeding, organizing, packaging, sorting and palletizing for many industries such as food and medicine industries, but also create a comprehensive solution for the packaging process by using the e-F@ctory framework.

Making a smart factory. Our customers have enjoyed great success. Achieving consistent quality of rice cakes, stable operation of logistic systems, introducing IoT to production lines, and predictive maintenance of equipment. Mitsubishi Electric's e-F@ctory solutions can help optimize the factory floor.

Mitsubishi Electric Renews SCADA Lineup with ICONICS
Date: 15th September 2021
Time: 10am – 11am (GMT+8, Singapore Time)

Supporting the increasing focus on digital manufacturing and IoT, Mitsubishi Electric has renewed its SCADA lineup, now offering two types of software for system monitoring and process control under the series name “GENESIS64”, replacing the existing “MC Works64” SCADA software. The new lineup will meet the diversifying IoT needs, covering a wide variety of purposes from small production line monitoring and control to multi-site monitoring and business intelligence (BI) of plant-wide systems, process automation as well as utility and building automation.

Mitsubishi Electric aims to enhance its software product lineup to realize e-F@ctory, including edge-computing, by combining ICONICS' software-developing capabilities and Mitsubishi Electric's factory-automation technology.

Learn how we can help you solve your automation and process control issues.