How factory automation touches everyday lives.

We would like to introduce you to our brand video as it illustrates Mitsubishi Electric’s vision for a future that is enabled by factory automation.

What “Automating the World” means to me…

Listen to the members of our Factory Automation team explain what "Automating the World" means to them.

Naomi Nakamura, General Manager, FA Digital Marketing Center, Industry & Mobility Business Area Strategic Planning Office "Automating the World" means offering customers the ultimate digital experience.	Tatsuya Kamiyama, Drive System Department, Nagoya Works "Automating the World" means developing products customers find easy to use in order to further enrich society.	Akiko Kubota, Measurement & Control Device Manufacturing Dept., Fukuyama Works "Automating the World" means making products as if I was raising a child."	Gilda Sawan, Strategic Planning Dept., Industry & Mobility Business Area Strategic Planning Office "Automating the World" means to change the way I serve internal and external customers."

Automating the World

Toshie Takeuchi
Executive Officer, Group President,
Factory Automation Systems,
Mitsubishi Electric Corporation

Life has become more complex and to some degree more confusing.

Manufacturing, and from a larger perspective Society, has gone through huge challenges and resultant changes.

The most impactful have been the rapid adoption of digitalization, the pressing need to become “sustainable” in all aspects from energy consumption to pollution reduction, and the need to cope with shrinking populations in many nations. It is important to address these social issues in order to realize a sustainable global environment while striving to realize a safe, secure, and comfortable society that respects all people.

Despite all these changes it’s comforting to know that there are companies and partners you can rely on.

Mitsubishi Electric has consistently focused on creating “Changes for the Better” for a vibrant and sustainable society through continuous technological innovation and ceaseless creativity, and its Factory Automation Systems team are proudly finding new ways through the application of advanced technology, sharing know how and actively collaborating with one goal, to apply and utilize automation for the betterment of all.

This is why we want to clearly state in our slogan, “Automating the World”, that we are not only helping a world of industries, but also a world of societies to apply automation for the greater benefit.

Mitsubishi Electric; “Automating the World” to create “Changes for the Better” for all.

The meaning behind...

The color and design expresses the way we collaborate and co-create through dialogue with our customers, similarly how diverse products come together to spark new creativity.